Top 5 AI Sales Tools: Features and Benefits Compared

Here are the 5 best AI sales tools and what they're best for:

Tool	Best For	Starting Price
Gong.io	Sales call analysis & coaching	$1,600/user/year
Lavender	Email writing & response rates	Free (5 emails/mo)
HubSpot Sales Hub	All-in-one sales platform	Free (basic)
Falcon Corporate Systems	B2B sales consulting	Custom pricing
Copy.ai	Sales content generation	Free (2,000 words/mo)

Quick comparison of key features:

Tool	Main Strength	Biggest Limitation
Gong.io	Call recording & analysis	Limited integrations
Lavender	Real-time email coaching	Basic free plan
HubSpot	Complete sales toolkit	Requires 5+ users for Pro
Falcon	Custom AI solutions	Consultation required
Copy.ai	Multi-language support	Output needs editing

Who should use what:

• Small teams (<50 people): Start with Lavender or Copy.ai
• Mid-size companies: Gong.io or HubSpot Sales Hub
• Enterprise: Full Gong.io suite or Falcon consulting

The impact? Companies using these tools see:

• 50% more leads
• 40-60% cost reduction
• 15% revenue boost
• 10-20% better ROI

Sales reps save 11+ hours weekly on average using these tools.

This guide breaks down each tool's features, pricing, and real results to help you pick the right one for your team.

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Gong.io: Sales Call Analysis Tool

Gong uses AI to analyze sales conversations and help teams close more deals. The platform works across calls, emails, and meetings.

Here's what's inside:

Feature	What It Does
Call Analysis	Uses AI to record and break down sales calls
Deal Intelligence	Spots risks and monitors deal health
Email Assistant	Creates follow-ups based on call topics
Coaching Tools	Builds training from top seller data
CRM Integration	Connects with Salesforce, Microsoft Outlook, ZoomInfo

Big companies like LinkedIn, PayPal, and Shopify use Gong. Here's why:

Result	Impact
ROI Over 3 Years	481%
Benefits vs Costs	$12.1M vs $2M
Win Rate (AI To-dos)	+50%
Win Rate (Smart Trackers)	+35%
Win Rate (Ask Anything)	+26%

The pricing breakdown:

Number of Users	Annual Cost Per User	Discount
Under 49	$1,600	None
50-99	$1,520	5-15%
100-249	$1,440	5-15%
250+	$1,360	5-15%

You'll also pay a platform fee: $5,000-$50,000 per year.

Here's something interesting: Teams using Gong's AI email writer saw a 464% boost in emails written (as of February 2023). That's a big deal when sales reps spend 12.1 hours each week writing emails.

"Gong brings precision, visibility, and actionable next steps into the deal process, enabling organizations to increase win rates and work more efficiently." - Forrester Consulting

The platform works best if you want to:

• Stop taking manual call notes
• Train new hires faster with real calls
• See every deal conversation in one place
• Learn from your top sellers

One limitation: Gong doesn't track marketing activities, so it's not a complete revenue platform (yet).

2. Lavender: Email Writing Assistant

Lavender helps sales teams write emails that get more responses. It's a Chrome extension that works with Gmail and Outlook.

Here's what Lavender offers:

Feature	Description
Email Coach	Scores your emails and tells you how to make them better
Mobile Editor	Makes sure emails look good on phones
Personalization Assistant	Finds info about your contacts to help you write personal emails
Team Dashboard	Shows how your emails perform
Platform Integrations	Connects with Outreach and Salesloft

Here's what it costs:

Plan	Cost	What You Get
Basic	Free	5 emails/month, 5 personalization credits
Pro	$29/month	No limits, AI coaching
Teams	$49/month	Team stats, extra tools

Users rate it like this:

What They Rate	Score
Ease of Use	9/10
Features	7/10
Customer Support	7/10
Price	8/10
Speed	9/10

Two things make Lavender different:

1. It checks your writing AS you type - no waiting
2. It finds social data about who you're emailing

Perfect for:

• Sales teams doing cold emails
• Marketing teams sending bulk emails
• Managers who want to track email stats

But heads up: The free version only lets you write 5 emails. That's not enough to really test it out.

The tool meets SOC-II and GDPR rules, so it's business-ready. Sales teams say they write emails faster and get 3x more responses.

3. HubSpot Sales Hub: All-in-One Sales Platform

Here's a shocking stat: Sales reps spend only 36% of their time actually selling. The rest? Buried in admin work.

That's where HubSpot Sales Hub comes in. It's built to get your team back to what matters: selling.

Here's what each plan costs (and what you'll get):

| Plan | Price | Key Features | | --- | --- | | Free | $0 | Contact management, 1 deal pipeline, basic reporting | | Starter | $20/month | 2 deal pipelines, email tracking, meeting scheduling | | Pro | $500/month | 15 pipelines, sales automation, AI forecasting | | Enterprise | $1200/month | 100 pipelines, advanced reporting, custom workflows |

The main tools you'll use:

Tool	What It Does
Deal Management	Track sales through custom pipelines
Email Tools	Templates, tracking, automated sequences
Meeting Scheduler	Let prospects book time slots
AI Assistant	Help with emails, forecasting, lead scoring
Payment Processing	Take payments right in HubSpot

HubSpot just rolled out these AI features:

AI Feature	Purpose
Content Agent	Write sales emails and messages
Prospecting Agent	Find and qualify leads
Customer Agent	Handle support questions
Smart CRM	Enrich data from 200M+ profiles

The results speak for themselves:

Metric	Result
Lead Generation	+107% more leads
Deal Closure	+35% more deals closed
ROI Timeline	80% see ROI in 3 months

Perfect fit if you:

• Need to automate your follow-ups
• Want AI to help with prospecting
• Want all your sales tools in one place

But heads up:

• Pro plan needs at least 5 users
• Enterprise needs at least 10 users
• You'll need time to learn all features

Here's what I'd do: Start with the free plan. Test the basics. Then upgrade based on what your team actually uses.

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4. Falcon Corporate Systems: B2B Sales Support

Falcon Corporate Systems does AI sales differently - they start with consulting, then build from there.

Here's their core offering:

Service Area	What You Get
Strategy	Growth plans based on your data, market research
AI Integration	Sales automation, step-by-step workflow setup
Infrastructure	Tech stack updates, system configuration
Process Design	Sales pipeline setup, team process mapping

Their pricing model is consultation-based:

Stage	Focus	You Get
Discovery Call	Business Review	Growth plan outline, efficiency gaps
Strategy Session	Next Steps	Resource plan, clear targets

Here's how they get you started:

Step	What Happens
First Look	Check your current sales setup
Find Gaps	Spot where AI can help
Pick Tools	Match AI solutions to your needs
Get Going	Set up systems, train your people

What makes them different:

Feature	Regular AI Tools	Falcon's Way
Main Focus	Pre-built packages	Built for your business
Help Level	Basic support	Full expert team
Connects With	Few other tools	Your whole tech setup
Learning	DIY guides	Direct coaching

Falcon might be your match if:

• You're stuck choosing between AI options
• Your sales process needs a fresh start
• You want an expert to guide your AI setup

Skip them if:

• You want a quick, ready-to-use tool
• You're watching your budget
• You just need one specific solution

One thing to note: You'll need a discovery call to learn the price. They build each package around what you need.

5. Copy.ai: Sales Content Generator

Copy.ai uses GPT-3.5 and GPT-4 to help sales teams pump out content fast. Let's break it down:

Feature Type	What's Included
Content Tools	90+ templates for emails, ads, social posts
Languages	Works in 95+ languages
Team Access	5 seats with Pro plan
Brand Setup	Multiple brand voices, unlimited entries
Security	SOC 2 Type II certified

Here's what you'll pay:

Plan	Price	Includes
Free	$0	2,000 words/month, basic templates
Pro	$36/month	Unlimited words, all features
Team	$186/month	20 seats, unlimited words
Growth	$1,000/month	75 seats, 250,000 workflow credits
Scale	$3,000/month	250 seats, unlimited credits

What can it do for your sales team?

Sales Task	How Copy.ai Helps
Cold Emails	Email templates with custom tone
Social Selling	Platform-specific post generators
Product Pages	Description writers, benefit lists
Follow-ups	Message templates, response drafts
Ad Copy	PPC and social ad text creators

Perfect fit if you:

• Need quick sales content
• Work in multiple languages
• Manage social media
• Write email campaigns

Not for you if you:

• Write long sales letters
• Want zero-touch content
• Have a small budget

The sweet spot? Short-form sales content like emails and social posts. Longer content needs more hands-on editing.

"For me, Copy.ai saves me on average about 3 hours per post. That's a lot of time and money saved if you consider my hourly rate too." - Author of the Copy.ai Review

Quick start guide:

1. Select content type
2. Input key details
3. Set your tone
4. Create options
5. Polish for your brand

What Works and What Doesn't

Let's look at how these AI sales tools perform in the real world:

Tool	Strong Points	Limitations
Gong.io	• 5.29% market share with 1,941 customers • Top-rated call analysis • Built-in coaching features	• Blocks numbers during calls • System lag issues • Limited integration options
Lavender	• Quick email analysis • LinkedIn data integration • Free plan for 5 emails/month	• Buggy interface • Poor customer support • Limited personalization
HubSpot Sales Hub	• Google Apps integration • Meeting scheduling tools • Task automation	• No built-in inbox • Site crashes during updates • 1.77% market share
Falcon Corporate Systems	• B2B focus • Custom growth plans • AI-driven automation	• Limited pricing transparency • Requires consultation • New market player
Copy.ai	• 90+ content templates • Works in 95+ languages • SOC 2 Type II certified	• Output needs editing • Stability issues • Limited long-form options

Here's what the numbers tell us:

Metric	Details
Market Leader	Gong.io (5th in Sales Productivity)
Customer Base	Gong: 1,941 customers HubSpot: 649 customers
Market Movement	Gong: +4/-11 customers/month HubSpot: +2/-8 customers/month
User Base	Copy.ai: 89.4% small business Lavender: 50% small business

"Gong has been a game changer for me and my team. Absolutely recommend this software for better coaching, training, and general reporting to help improve our calls." - User Review

Each tool shines in different areas:

Factor	Top Performer	Why It Matters
Call Analysis	Gong.io	Helps improve sales techniques
Email Writing	Lavender	Speeds up outreach efforts
CRM Integration	HubSpot	Keeps data organized
B2B Strategy	Falcon	Focuses on business growth
Content Creation	Copy.ai	Saves time on writing tasks

"What I really love about HubSpot Sales Hub is not just that it can integrate and interact with some of the other tools that I use, like my Gmail and my calendar, but my favorite feature is the meeting links." - Elizabeth, Senior Solutions Consultant

The bottom line? No single tool does it all. Half of senior sales pros already use AI tools, and another 29% plan to start soon. Most teams mix and match tools based on their needs - Gong for calls, Lavender for emails, or Copy.ai for content.

Which Tool Should You Choose?

Let's break down the top AI sales tools and who they work best for:

Business Need	Best Tool	Why
Sales Call Quality	Gong.io	Call analysis + coaching tools
Email Outreach	Lavender	Email help + LinkedIn data
Full Sales Pipeline	HubSpot Sales Hub	Works with Google Apps + automates tasks
B2B Growth	Falcon Corporate Systems	B2B plans + growth strategies
Sales Content	Copy.ai	90+ templates, works in 95+ languages

For Small Teams (Under 50 People)

• Lavender's free plan lets you test with 5 emails/month
• Copy.ai fits small teams (89.4% of small businesses use it)
• HubSpot Sales Hub gives you basic features at lower costs

For Mid-Size Companies

• Gong.io helps train your sales team
• HubSpot Sales Hub connects your tools
• Falcon Corporate Systems builds B2B growth plans

For Big Companies

• Gong.io handles lots of calls (5.29% market share)
• HubSpot Sales Hub saves time with automation
• Falcon Corporate Systems offers expert help

"Gong has been a game changer for me and my team. Absolutely recommend this software for better coaching, training, and general reporting to help improve our calls." - Matt S., Verified User in Marketing and Advertising

The numbers don't lie. McKinsey found companies using these tools get:

• 3-15% more money
• 10-20% better ROI
• 50% more good leads

Here's how much time these tools save:

Time Frame	Hours Saved
Daily	2 hours 15 minutes per rep
Weekly	11+ hours per rep
Monthly	45+ hours per rep

Pick your tools based on:

• What tech you already use
• Your team size
• Your budget
• Your biggest problems
• Where you want to go

Most teams use multiple tools - like Gong for calls and Lavender for emails. Start small and add more tools as you see what works.

Related posts

• Sales Process Automation: A Step-by-Step Guide
• How to Optimize Your B2B Sales Pipeline in 5 Steps
• 10 Key Metrics for Measuring B2B Sales Performance
• Common B2B Sales Workflow Problems and Solutions